Bloomfire Social Learning Platform
Bloomfire creates a company-wide social learning network where employees can store and share knowledge. Atomic helped founder Josh Little select his market, create a user-focused product, and launch on time and on budget at South by Southwest.
Josh Little, founder of Maestro eLearning, noticed a common challenge in many organizations: formal training just can't keep up with demand. In fact, most employees don't learn what they need to know through company training — they learn it from coworkers. And these isolated lessons can't be captured, harvested, or shared within an organization.
Josh wanted to create a social learning network for businesses, a place where employees could ask questions and share knowledge and expertise easily. He asked Atomic to help him strategize and create the platform, which he called Bloomfire.
Teach and Learn
Bloomfire allows everyone to be both learner and teacher. Employees can create “courses" of uploaded content, including slides, text, video, and screencasts. Bloomfire even has built-in browser webcam integration to make screencasts and video easy.
Employees can then review the lessons their co-worker have created, follow favorite teachers, and leave comments on course materials. Behind the scenes, the app allows admins to manage users and content, while also collecting valuable analytics on how the site is being used.
Josh Little, Founder of Bloomfire.com
Atomic designed the system architecture and wrote software and firmware for:
Fine Tuning Every Step of the Way
The original vision for Bloomfire was much broader than a social learning platform. But Josh asked Atomic to help him focus and funnel that vision into a unique, viable product.
Based on Josh's subject matter expertise in corporate learning, the Bloomfire/Atomic team developed provisional personas and used them to create a story map of high-level features. Atomic also did preliminary design for a set of interfaces, which allowed us to fine-tune the scope and budget before development began.
Josh wanted to present Bloomfire at a series of industry trade shows, so we had to meet a series of hard deadlines. By using a test-driven approach, the team was able to confidently add features right up to each major release point. We had a cohesive feature set for each milestone up to the ultimate unveiling at South by Southwest.
A Partnership with a Storybook Ending
The team’s careful project management, client communication, cutting-edge architecture, and cohesive design strategy helped the team ship the product on time and on budget.
Reflecting back on the multi-year, high-profile project, Robinson said Atomic helped his company arrive at a special moment in time.
“We'd never done anything this big. Ever,” he said. “We’re live across all the major pillars Atomic said they would deliver on. It was delivered on time, on budget, to expectation, live. Not three or four milestones late with people leaving and the platform half-baked and full of bugs.”
StoryLoom began open-beta in December 2022. A global launch is scheduled for the spring of 2023.
“Our future is pretty bright,” said Robinson. “We’ve been given a rare opportunity to find success by chasing opportunities Starship Enterprise-style: going where people aren’t—pushing boundaries.”
The Atomic Team
Here are some of our current Atoms who worked on this project. Click their photo to read their bios!