"Marketing is akin to snake oil."
Ever heard someone say that? A colleague? Friend? Family member? Those of us who work in marketing get annoyed when people call our industry's ethics into question.
But do we really understand what we do? What is marketing? How should people think about it? And how can we market our products and services ethically?
Elaine Ezekiel, director of marketing at Atomic Object, a custom software design and development consultancy company, joined this episode of Brand Land to talk about why so many organizations misunderstand marketing and how to fix it.