March 24, 2010

One of AO's web projects was recently acquired by Roto Sports, Inc.

---

March 24, 2010

One of AO’s web projects – MockDraftCentral.com – was recently acquired by Roto Sports, Inc. The site, founded by Atomic customer Jason Pliml, allows diehard Fantasy Sports enthusiasts to practice drafting teams for each season of a variety of sports. MDC found us through personal connections and ultimately became our first speculative development project. In later phases, to support MDC’s growth toward profitability, we struck a deal with the company trading development for an equity stake. Shortly thereafter, the local Angel investing group Grand Angels made subsequent investments.

Mock Draft Central was honored with multiple industry awards in consecutive years, topping industry giants CBS Sports and ESPN to win the Best Drafting Software and Best Draft Assistance Tool award categories at the 2009 Fantasy Sports Trade Association conference and the Best Drafting Software and Best Specialty Fantasy Site awards at the 2008 Fantasy Sports Trade Association conference. With over 130,000 members, MockDraftCentral.com is a respected industry leader in the areas of mock drafting services, cumulative draft statistics, and draft technology licensing.

In addition to the newly acquired MockDraftCentral.com, Roto Sports, Inc. owns and operates RotoWire.com, an award-winning website featuring 24/7 player news, customized projections, and wireless alerts. Roto Sports, Inc. also owns DatabaseSports.com, a premier historical statistics site, and FantasySportsAdNetwork.com, a comprehensive advertising network for fantasy sports.

Acquiring the leading destination for mock drafts and real-time draft software provides RotoWire.com with the ability to add industry leading live drafting to their highly customizable league commissioner and integrate up-to-date draft statistics into the 24/7 player news and notes. The acquisition bodes well for the continued growth of MockDraftCentral.com by leveraging the expertise, infrastructure and business relationships RotoWire has built.

Read about the deal in Michigan Tech News.

#

Atomic Object Contact:
Carl Erickson +1 616.776.6020
carlerickson@atomicobject.com

About Atomic Object

Atomic Object builds ridiculously good custom software for startups, huge companies, and everyone in-between. A pioneer and expert in agile development practices, Atomic teams have delivered the highest quality software, on-time and on-budget, since 2001. We complement our expert development capabilities with crackerjack project management and user experience design services. Our projects span a broad range of technologies, from web and desktop to embedded and operating systems.